Lora GENE is a lifestyle concept combining womanhood and community. The mission is to leave women empowered and ready to create global change. Women all over the world inspire Lora GENE; their beauty, their spirit, their power.
Assertive, independent, and not afraid to take a sartorial challenge; Lora GENE has continued to push the boundaries of conventional design, understanding the intricacies of the female form. The result; clean, minimalistic, feminine wardrobe staples, that boast intelligent tailoring and out of the box design elements.
The women of Bulgaria and their crafts- knitters, spinners, creators of all kinds, have inspired many of the designs. Bulgaria is also extremely rich in natural resources such as roses, herbs, silk, and Orpheus- ingredients that are used as the base of many of the Lora GENE beauty products.
Lora Nikolaeva started Lora Gene, as she yearned to truly create change. The foundations of the lifestyle concept are brought together by a desire to improve the lives of the women behind the brand that make the clothes and the women that wear the clothing too. Supporting all women is the unwavering vision of Lora GENE, with tremendous investment in social action initiatives taking place behind the scenes.